Saturday, September 08, 2007

The Wave of the Future?

Detroit (f-A-ke. P.) -

Chrysler Chief Sees Link of Housing to Car Sales

Chrysler's new chief, Robert L. Nardelli is concerned that problems in the housing market and the broader economy are hurting car and truck sales. So today he announced an new initiative designed to stimulate flagging sales:

Today Chrysler is launching the 'Live In Your Car America!' campaign.

Wouldn't you like to have a beautiful new Chrysler 300 rather than a squalid closet in Hell's Kitchen? We're just saying to Americans, don't worry about those foreclosure notices. Don't worry about skyrocketing prices or plunging values. Sell your house and buy a Durango. We'll even throw in a free mattress and a shaver attachment. Your kids will love with our built-in entertainment systems. The only thing we can't provide is a toilet, but hey...that's what truck stops are for, right?

It comes down to this: When you think housing, we want you to think 'Chrysler'! Because, let's face it, a 30 years fixed-rate on a Town & Country is gonna give you a very affordable payment.